Recently I have been watching more than a few shows about the apocalypse, the antichrist, and other cheery subjects. As a cult leader, a familiarness with these topics is essential, and I figured I'd catch up on these topics, especially with the swell in interest in topics such as this. While watching these shows I've determined that I need to secure a place as an "expert" on these shows to secure an added element of visibility to get the word out about me and my cult.
I've discovered that those who may be the most likely recruits are not exactly the type of folks I hang out with, so TV seems to be a suitable medium to reach them. Unfortunately I can't just appear on TV, so I have to do something else first. Hmmm, maybe a book. I can write a book, which needn't be anything to special, as folks eager to hear about the end of the world (and believe in it) likely don't devote too much time to higher education. Perhaps one of my artistically inclined friends could draw illustrations. If something subliminal slips in oh well. Then I can branch out into other media. Maybe a hokey Jesus song for some Time Life compilation. I have friends with ample talents in these areas, and again, a little subliminal brainwashing might not hurt either. Something like, "It's the end of the world as we know it, so why not send me all your cash anyway."
I figure literary success begets TV stardom begets musical superstardom begets $$$ :)